EVA for Mindtraction

Yes, I will invest in Mindtraction. The elevator pitch was presented by the founder of Mindtraction which showed some credibility. The pitch included background information as to what Mindtraction is for and what is its main purpose. The elevator pitch also states clearly the target audience for Mindtraction. The pitch gives us information as to what benefits and advantages it has if it was to be invested in. The presenter first listed the gaps for students and then quickly introduces Mindtraction and lists the features of it to reinforce how it can make a difference.

Although, the elevator pitch was pretty comprehensive it did lack an overview of its competitors and what they have to offer and in what ways Mind traction is better than its competitors.

The presenter was quite enthusiastic and confident which did capture my attention and I was able to follow along with some excitement over this mobile venture.

Reference:

Mind traction elevator pitch. (2011). YouTube. [Video podcast]. Retrieved from https://www.youtube.com/watch?v=4AmhbODxd2k&feature=player_embedded

Posted in: Week 03: Analyst Bootcamp